MSKYNET BLOG

We are pleased to announce our Beta MMS / Email QR Code decoding service called Mailbot.  It’s quite simple.  Anyone can use a mobile phone and take a picture of a QR Code and either MMS or Email it to our special address GO@SPARQ.IT.  Our system will decode the contents and immediately reply to the user with the call-to-action stored in the QR Code.  We have also introduced the concept of tagging QR Codes with labels and arrows to help increase the discoverability of QR Codes and integrated this with our QR Code API (QRGen) and our QR Code Generator (Maestro).

Links mentioned above
QR Code Generator API (QRGen)
QR Code Generator (Maestro)

The first quarter of 2010 is a very exciting one for the QR Code space in the US and the world abroad.  We are seeing some huge jumps in our QR Code Generator (QRGen) integration that spans the globe from the UK, Thailand, Australia, and even all the way through to Africa.  On the US front, the mobile landscape is changing very drastically.   In the last quarter of 2009, the iPhone had a lions share of our scan traffic at 42.8%.  However, the current iPhone share has dropped considerably by almost a full 10%, whereas the Android share has increased by almost the same amount.  Notably, the Symbian platform has lost about 5% share and the BlackBerry has only gained a few percentage points despite the native QR Code scanner built in to its BlackBerry Messenger 5.0 app. However, we think that the BlackBerry adoption rate usage for QR Codes is actually much higher.  The reason for this is that from the generation side we are seeing some very large month over month upticks of websites and other entities integrating BlackBerry PIN exchange QR Codes.  These QR Code scans are not trackable from our system since those scans do not route through us, but we are able to track when these QR Codes are being generated.

We think the next quarter is going to be even more exciting and we eagerly await to see what comes next. 

Links mentioned above
QR Code Generator API (QRGen)
QR Code Statistics (Updated Quarterly)

By popular demand, we have decided to open a free beta program for a limited time.  We are allowing users to create a campaign and track an unlimited number of QR Codes.  The beta campaigns will never expire and we will be limiting our analytics engine to only show results for the first 1,000 scans per campaign.  We will soon be adding some of our more advanced features to the beta program as well.  Stay Tuned!

Links mentioned above
QR Code Campaign Tracking (BETA)